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frequency decoder

Ubiquitous Fonts #1

Posted Thursday October 25, 2007

frequency decoder

In which I show my distaste for the overuse of a certain font

Exmouth font sample

Is it just me or is it a French phenomenon? I’m still not too sure but I’m starting to see “Exmouth” everywhere; on the side of lorries (advertising a long-haul service from Swindon, England, so perhaps it’s not just a French phenomenon after all), on the label of a nice bottle of Corbière wine, on the wrapper of a bar of my wife’s expensive soap and on almost every wedding invitation I’ve received in the last two years… the list goes on and on. I’ve noticed it six times already today!

I’m Exmouth’ed out completely…

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